![]() ![]() ![]() “They make it really super easy to click the button that says ‘Yes, I accept all forms of tracking,’ and they make it super hard to say no,” said Harry Brignull, who coined the term “dark patterns” and tracks them on his website. If you’re looking for examples of dark patterns, or designs meant to manipulate people into doing or choosing certain things, you can usually find them in your nearest cookie consent pop-up. But in practice, many companies have perverted the rules to give us these deceivingly worded banners that no one understands and everyone hates. The European Union’s General Data Protection Regulation (GDPR) was supposed to tell users that they were being tracked and give them a way to opt out of that tracking. While some cookies are necessary for a website to function and do, in fact, make your experience better, a lot of them are simply there to track you across the internet and collect data about you, usually by companies you had no idea were embedded in that website in the first place. The cost will be the “personalized” experience that marketers say their cookies provide. If it does as Ghostery promises, it will make preserving your privacy as easy and fast as it is to click “accept” on those pop-ups now. It comes to us from Ghostery, which specializes in privacy-centric web tools. A new one, called Never-Consent, was announced today. ![]() If you’re sick of it being such a chore to preserve your privacy, I have some good news for you: There are ways to reject cookies and block those pop-ups from appearing at all. “You’re forced to spend excess time having to engage with this thing, to hunt and find the setting that you may wish is just readily available to you,” Jennifer King, privacy and data policy fellow at the Stanford University Institute for Human-Centered Artificial Intelligence, told Recode. Now you’ve done exactly what the website wants you to do: agreed to be tracked. What the pop-ups usually do is tell you the page you’re visiting uses cookies to give you a better experience but you can - and then at this point you’ve probably stopped reading the fine print and just hit the big bright button that says “ACCEPT” because you don’t have time for this. They’re supposed to tell you that a website is tracking you using tiny pieces of code called cookies and give you a way to refuse those cookies, as required by law in certain places (England, for instance). Surely you know what I’m talking about: those banners or pop-ups that often appear, unbidden, when you go to a website you’ve never been to before. When on, you will see the icon reappear in the toolbar.I flew to England last year, and boy were my arms tired! Tired of clicking through cookie pop-ups on every website I visited, that is. ![]() To turn it back on, repeat steps 1-3 and toggle it back on. Once off, you will see it disappear from the toolbar.
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